A good editor can help your law firm generate more clients

A recent LinkedIn post highlights the challenge to realizing law firm ROI from content marketing initiatives. In that post, Chang Zi Qian (Co-Founder of Intelllex) explains how his legal tech company helped a law firm re-organize its existing blog content to help generate more leads. As the firm managing partner had indicated, they faced two issues: (1) they were unable to secure external help in writing legal-oriented content and (2) the content they did have — had not produced sufficient return on investment (ROI).

Law firms and legal services sector companies benefit from creating and publishing content — and sharing it on social media and with potential and existing clients.  But moving from content conception to completion — while also later realizing return on investment (ROI) – requires having a good strategy in place and effectively seeing that strategy through. Law firms and legal services sector companies should know that they can seek to work with an experienced legal editor that can help increase your ability to:

  1. Grow your legal brand and improve your stature as an industry influencer.
  2. Maintain a memorable and consistent voice, while strengthening your readability.
  3. Tailor your content to the tastes of potential clients and referral sources.
  4. Manage the editorial process to ensure deadlines are met.
  5. Correct spelling and grammatical errors, incorrect legal terminology, abbreviations, and citations. Attention to detail sends a clear message of your firms’ professionalism.
  6. Improve your search engine optimization (SEO) so you will be more easily found via online via the use of keywords, titles, headlines and key text within articles.
  7. Managing a firm blog and social media channels to increase audience engagement.

Any legal services company or law firm can benefit from working with a knowledgeable editor capable of providing the services I’ve outlined above. My outline of what a good legal editor might provide is based on a career spent providing these services to legal clients.

For more information or to discuss how I might be able to help you edit your law blog to achieve greater ROI, please complete the contact form.

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